Landing Page Optimisation

More Conversions

Turn visitors into paying customers with sales-sucking web pages

Better Metrics

Decrease bounce rate, increase time on page and improve search engine rankings

Increase Sign-Ups

Get more subscribers which lead to more long-term sales

Turn Visitors Into Customers

One of the biggest challenges in running a successful website is getting traffic to it. Fortunately, with the help of my SEO consultancy and link building services, getting visitors is not nearly as difficult as you might think. However, turning those visitors into paying customers can be just as big a challenge – if not bigger!

Poorly optimised web pages may still rank, even after the recent Penguin and Panda updates, but people aren’t stupid. If a visitor hits your website you only have a few seconds to convince them that your offerings are exactly what they are looking for. Off-topic content, poor page layout and a badly written sales message will hardly convince them to buy from you.

I can help you achieve better conversion rates, more opt-ins and even generate more sales by tailoring your landing pages to what your visitors are looking for. The focus of my landing page optimisation service is to achieve the following important goals:

  • Reduce Bounce Rates
  • Improve Customer Opt-Ins
  • Increase Conversions
  • Enhance Search Engine Rankings

I do this by combining data from your website analytics, by using third party software and tools to track where your customers are coming from, what they are looking for, where they go while on your site and much more. Armed with this information I can put together a strategy to help you provide more relevant information, to design and implement simple but effective opt-in forms and to convince your visitors to spend more time on your site including visiting other pages.

How Does This Work?

Visitors to your website have to land somewhere! Usually this is the home page, but it can also be an inner page that you are promoting using, say pay per click ads or social media marketing campaigns.

The most important thing is that the information you present on this page must match what they are looking for.

The content should be informative, engaging and easy to read. Most of all it should be on-topic! My landing page optimization service focuses on analysing each page with an aim to increase your content’s relevance, and to provide users with a solid call to action.

Providing relevant content also has many additional benefits such as

  • Cheaper pay-per-click rates because of a better quality score
  • Longer time on page
  • Lower bounce rates
  • Better search engine rankings due to the two factors above!!
  • Happier visitors leading to more sales
  • More trust in your products and services

The Importance Of Testing

As well as optimising your landing pages based on a wide range of factors, I also provide reports that will help you to tweak and improve the performance of these pages. I can provide controlled test scenarios including A/B testing and multi-variate testing which will highlight where changes or improvements need to be made. You will also be able to tell which campaign spends are working for you and which products and services are producing the best results. This information can then be used to enhance your overall marketing efforts

Dont let potential customers slip through your hands. Make sure that every page on your website it optimised to meet you goals.LPO is not just some technical geek-speak, it could be the most important thing you ever do with your website.

Clear Focus Movies

We hired Dave Simpson to do our SEO for our video production company. Within months we were at the top of gGoogle We are so happy to recommend him. : )

Lorraine Keith
Film Maker
Contact Me

Need Some Landing Pages?

Perhaps you are running PPC or need a new page for a specific product. If so, press the button here and let me help you convert more visitors