One of the biggest challenges in running a successful website is getting traffic to it. Fortunately, with the help of my SEO consultancy and link building services, getting visitors is not nearly as difficult as you might think. However, turning those visitors into paying customers can be just as big a challenge – if not bigger!
Poorly optimised web pages may still rank, even after the recent Penguin and Panda updates, but people aren’t stupid. If a visitor hits your website you only have a few seconds to convince them that your offerings are exactly what they are looking for. Off-topic content, poor page layout and a badly written sales message will hardly convince them to buy from you.
I can help you achieve better conversion rates, more opt-ins and even generate more sales by tailoring your landing pages to what your visitors are looking for. The focus of my landing page optimisation service is to achieve the following important goals:
- Reduce Bounce Rates
- Improve Customer Opt-Ins
- Increase Conversions
- Enhance Search Engine Rankings
I do this by combining data from your website analytics, by using third party software and tools to track where your customers are coming from, what they are looking for, where they go while on your site and much more. Armed with this information I can put together a strategy to help you provide more relevant information, to design and implement simple but effective opt-in forms and to convince your visitors to spend more time on your site including visiting other pages.