YouTube is now the second largest search engine on the net – after Google (which owns it!). The numbers are just mind boggling – for example did you know that
- 60 hours of video is uploaded every MINUTE
- YouTube gets 4 BILLION views per day
- and 800 MILLION unique views/month
Of course, with this kind of audience, getting your message out to a huge number has never been easier, or cheaper.
YouTube is also a fantastic social marketing platform and , if you use it correctly, your video can go viral and gain millions of hits. Google also loves video and the ‘blended search‘ – where Google shows rich media such as video as well as maps, images and organic listings – has made it even easier to get your message heard.
The great thing about YouTube is also that it doesn’t matter how good (or bad) your production values are – as long as the content is right. DIY videos shot with a camcorder are every bit as likely to go viral as expensive corporate videos, and can gain millions of hits in a few days (or even hours).
Consumers really like video, especially instructional videos, for instance showing how to install a shower screen or get rid of a wasps nest. By sharing some of your knowledge, you will usually be rewarded with traffic to your website and visitors will also consider you an authority figure in your field leading to more sales.