Not so long ago, if a small business owner wanted to reach customers in their local area they would place an ad in the Yellow Pages or local newspaper. If they were lucky, the phone would ring and business would start coming in.
The days of Yellow Pages are long gone now. If a customer is trying to find a local product or service, say an emergency plumber, then the first place they look today is on the internet. In fact, an incredible 85% of us now use the internet when trying to find local businesses.
If you run a local business, say a baker’s shop or a solicitors practice then you probably don’t care about reaching a national audience. With my local SEO services I will help you to connect with the people who matter most to you – the customers in your local area. This will help you to attract visitors who are not only more likely to buy your services but are also more likely to become repeat customers. Of course, as every businessman knows, word of mouth referrals are some of the best leads you can get and by connecting with your local customers you will ensure a healthy long term return on your investment.
My local SEO services will get your phone ringing with enquiries from local prospects; people and companies who are looking to buy right now.
What Is Local SEO?
Local SEO is different from the kind of SEO that you would normally carry out on a national or international campaign. For a start, the search volumes are much lower – but don’t let this put you off! You see, competition is also usually much lower and, consequently, a lot less effort is needed to rank well for a local search term as compared to a national or international one.
Granite SEO has a long and successful track record at helping local businesses achieve front page rankings for highly specific search terms. I understand the issues faced by small businesses including limited funds, limited resources and the need for concrete, measurable results. When you let me handle your local SEO efforts, you?ll receive exactly the same level of service as my national and international SEO clients.
I start off by talking with you extensively in order to gain a deeper understanding of your region. The point of this is to gather as much information about the local level of competition within your industry and learn all about your existing online and offline marketing campaigns. After all, you know much more about your town, city or county than I do and you probably know which approach is likely to generate more revenue for your business. After the ground-work has been done, I then set about establishing a local presence for your company, including local directory listings, targeted link building campaigns and even using social media.
Local SEO can potentially generate a huge ROI for any business but it is most beneficial to companies that are currently only able to deliver services within a particular geographical area.