Although many people think they are one and the same, the search engines actually use different bots and algorithms for mobile search compared to the traditional organic search listings. This can cause some problems if your website is not optimised for the mobile web. The bots interpret your website as if it was being viewed on a mobile phone and rank it according to how well it renders on the device in question. Surprisingly, Google has even gone a stage further and its bots can tell what your site will look like on different phones, tablets and even OS’s. I have even seen cases where different handsets return different search results depending how well Google believes they are optimised for that device. That’s why its vital your website is properly optimised for the mobile web, especially if you are a retail business, pub, restaurant or other outlet that replies on people coming through your door.
There are now 5.9 BILLION mobile subscribers worldwide – and they are all looking for your website!